Selling your cherished home can be an overwhelming time in any homeowner’s life. Trust the PARKER & PAULOSKI Real Estate Team to assist you through your home selling experience.

1. Deciding to Sell Your Property

This is the time to educate yourself on market conditions, what things can you do to make your home selling experience easier and more profitable, what costs are involved and how does the whole process work.

Real estate practices, costs and legalities have all gotten more complex over the years. It is important that you have good advice throughout the sales process, from before it is even listed to the day you move on to your next residence.

Make sure you are ready both financially and emotionally and make sure your house is ready too!

The PARKER & PAULOSKI Team can help – there is no obligation on your part for an initial consultation.

2. The Right Agent Makes all the Difference

To get the best possible price, in the least amount of time and with a minimum of inconvenience, a skilled agent is a vital part of your marketing success. It is an intricate step by step process requiring the aid of different professionals along the way. We will point you to good options and be there for you, every step of the way. With the Parker & Pauloski team’s proven track record and experience with well over 500 listings successfully sold, you can be assured that you will be in good hands.

The biggest factor in deciding how quickly your home will sell is price. Pricing too low can leave thousands of dollars on the table. Pricing too high can waste precious time and increase inconveniences. Experience matters and a well-developed instinct, counts too. We can help guide you through the pricing process, explain market trends that may impact you, refer to our past experiences with others in the same situation, what worked well and what did not and help you arrive at a price that fits your circumstances.

We believe that our job is to give you all the information and allow you to benefit from all of our real estate experiences so that you can make the best decision for you. We have a comprehensive and strategic marketing plan, every seller has a scheduled task file including follow ups, activity reviews, planned consulting sessions if necessary an d much more.Our team will make the entire process much easier, keep you fully informed along the way and be available to you when you need us.

3. Prepare Your Home for Sale

Now that you are financially and emotionally ready, is your home ready to show itself off?

View your home through the eyes of the buyer and ask yourself what would you expect? Clean uncluttered open spaces are what is popular today. And remember…… how you live in a home and how you sell a home are two different things. We can provide you with a written plan to help you get prepare so that you can have the best possible results. You may also want to consider the services of a Staging Professional; they can be helpful in this process.

We have found that people who live active lives with children or pets can greatly be assisted because the staging professional can focus on having your house set up to be quickly “show ready” with minimal disruption to your family’s lives.

Clients of ours who have lived in their house for a long time are often non-believers, but once our stager visited and moved things around, not only did they see the value of her work; they found the changes welcome and enjoyable.

4. It’s Time to Show it Off!

When everything is in place; we list your property and start working our marketing magic.

Digital marketing is of the utmost importance, after all, everyone is online. We hire the best professionals to ensure that your home is showcased at its best. Great photography, easy to read floorplans and virtual tours are some examples. Presentation, good descriptive language, and a well thought out marketing program is key.

We use numerous online platforms and websites to get your home well exposed to potential buyers. Behind the scenes we are marketing to colleagues, clients and the public. We also manage your showings for you, provide systems that help protect your property and if a forgetful agent forgets to leave a card, we keep track and we have the technology to tell you what agent accessed your property and when.

We follow up on all showing activity and provide you feedback in a timely manner as well as copies of your paperwork, advertising, Facebook shares, regularly scheduled in person consultations, open ongoing communications by phone, email, or text and so on.

For more information on what we do, give us a call. We would love to meet you.

5. Facilitating the Sale

We are here for you from start to finish, every step of the way.

Negotiating an offer.

This is the time when expertise and good communication skills really count. It is our job to make sure we clearly understand your priorities so that we can work in your best interests, help you through this process and reduce the stressors as much as possible.

We can advise you on whether you’ve received a great offer, if the offer requires some tweaks or whether it’s too low to even consider. At this point, honest, clear communication can be priceless to you and help you make the best decision for your personal situation. We calculate how much you will keep and help you calculate your costs including moving costs, legal fees, property tax adjustments and so on.

An Offer is Accepted

Generally, your buyer has conditions on the contract of purchase and sale. The buyer has a pre-determined amount of time to arrange their financing, home inspection, house insurance, etc. We continue to be proactive for you during this stage, following up with the selling agent to ensure details are handled in a timely manner and assist with solving any potential issues. We also keep other agents who may inquire on behalf of another buyer fully informed as to the status (but not the details) of the accepted offer during the process.

Yay! A Sold Sign

Yes, you should celebrate. It is a special day. There is still paperwork to be done and we co-ordinate with your real estate lawyer or notary to get it complete. We will also help you prepare for moving day. Providing gentle reminders of all those little things that need to get done before the moving truck arrives.

6. Moving Forward

The successful completion of your property; today title will transfer to the new owner(s). This is the final step, and your boxes are packed. We have already negotiated the dates and times that work best for you.

Understandably, you might feel overwhelmed, therefore, if time permits, we book a complimentary house cleaning for you! We love making our clients lives easier. A walk through with us to make sure nothing has been missed, a final goodbye to your former home and you hand us the keys to pass on to the new owner.

You won’t need to worry at this point, we liaison with the buyer’s agent to make sure everything is handled professionally. You hop in your car and away you go to your next phase of life, a new residence, or new adventures. Every seller’s story is different.

This may be a bittersweet moment, for you and us. We will miss you, but this does not mean goodbye. You are part of our most treasured group – our former clients. You can expect to hear from us from time to time. Don’t worry though, we won’t do spam. A semi-annual newsletter, a friendly note in the mail, or a phone call just to check in.

Referral Rewards

Ask us about our Referral Rewards Program. A referral from you is one of the biggest compliments we receive. It is also of utmost importance in building and maintaining a successful real estate business. We are happy to reward you for your support.

Heather Parker


Candice Pauloski